Phoenix Design News

Design community news from the Valley of the Sun

Design as haiku

You probably already know roughly what haiku is—a Japanese form of poetry that roughly follows a pattern of 5-7-5 syllables (or, more technically, morae)—but you might not be aware of some of the more subtle constraints of this exceptionally restrained style of...

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Design like an astronaut

When I think of the people who were the most influential role models in shaping my approach to business and life, I keep coming back to astronauts. I don’t know where I’d be if it weren’t for astronauts. You see, I’m an emotional guy. I cry easily at movies. My blood...

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The Hamburger Menu Doesn’t Work

The Hamburger Menu Doesn’t Work

This is a hamburger menu: It’s called a “hamburger” because it it looks roughly like a bun-meat-bun sandwich. (Others have insisted that it looks much more like a triple hot-dog, but they’ve thus far been unsuccessful in winning the public’s hearts and minds.) The...

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Getting Past “Pretty”

Let’s say a company comes to our firm interested in hiring us. We’ll call them SynergyCo. They make about $100 million/year in revenue selling a niche software product. They’ve had their market cornered in the past, but now some startup competitors are making trouble...

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The Things We Don’t Want to Know

Customer research is fundamental to the design process. It’s been well established that relying on assumptions alone leads us to make biased decisions that often fail to reflect the reality of the customer’s needs and wants, leading to poor results (including reduced...

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What I Look For in a Designer

What I Look For in a Designer

I recently spoke to the seniors in Arizona State University’s Visual Communication Design department, and was asked the same question I’m asked almost every time I’m speaking to design students: “What do you look for when hiring designers?” (I should mention that I...

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